Is Downy Unstoppables able to keep clothes fresh for 12 week? The company hired a mysterious celebrity to test the product.

Downy Unstoppables started airing commercials in December featuring an unidentified celebrity. The 30-second commercial features an anonymous celebrity wearing a blue sweatshirt over his head, sniffing the laundry detergent constantly. The 30-second Super Bowl commercial will feature the celebrity revealing his face.

Downy Unstoppables' First Official Super Bowl Ad

According to marketing dive, Downy Unstoppables purchased a 30-second spot for Super Bowl LVII on Fox. This is a major move by Downy's parent company Procter & Gamble which hasn’t advertised during Super Bowl LVII in more than a decade.

In 2012, Downy Unstoppables aired its first commercial featuring Amy Sedaris with "Mean Joe Greene" of the Pittsburgh Stealers. This is however the first time that the brand will advertise during a game.

The commercial's debut was on December 12. It was called "I'm not Doing it Yet".

"Downy Unstoppables wants my face for their Super Bowl advertisement, but I haven’t yet agreed, because I don’t believe that it keeps your clothes fresher for over 12 weeks," begins the first advertisement. "So, I'm going sniff this thing until Super Bowl to verify it." "But until then, I am completely hiding my identity."

Advertisements Suppose to Contain Easter Eggs

Five commercials have been released so far. A spokesperson for the company said that each one contains clues and easter eggs about the celebrity's identity. This could be the script, the guest characters or the props in the laundry room.

A photo and two drumsticks are found on the shelf next to the celebrity mask. We have scanned through the videos but we are unable to decode the cryptic items.

In the YouTube comments sections, viewers shared their guesses. Many people immediately recognized the voice of the celebrity and guessed Rob Riggle. Some others are sure it's Righteous Gemstones actor Danny McBride beneath the blue sweatshirt.

Although we aren't quite confident enough to cast votes yet, we will be watching the big reveal on 12 February! To find clues, we'll continue to rewatch these commercials. Your guesses are as good as ours at this point!

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By: Ariel Gordon
Title: Curious Who The Masked Celeb Is In The Downy Commercials? We Have Some Ideas On Their Identity
Sourced From: www.suggest.com/curious-who-masked-celeb-is-in-downy-commercials-we-have-some-ideas-on-identity/2721671/
Published Date: Sat, 04 Feb 2023 17:00:00 +0000

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