The organization opened a gleaming headquarters and training center in Park City, Utah, and spent as much as $1 million a year on research for elite athletes, not just in Alpine but in all disciplines. Those investments have helped the U.S. maintain its supremacy in snowboarding and become competitive in women’s cross-country skiing.
For the top Alpine skiers, there were also off-season training camps in Chile and New Zealand. The organization even paid to have the training slopes prepared in the same fashion as the hard and icy World Cup tracks, a move that several teams in Europe have since copied.
A handful of top skiers had all their travel and training expenses covered. Younger skiers, though, had to cover costs that can stretch as high as $30,000 a year.
When Cochran-Siegle was finishing high school as a nationally and internationally ranked amateur, he got an email congratulating him for being selected to the U.S. Ski Team’s development squad, or D-Team, a big step toward the highest levels of the American ski racing hierarchy. It included an invoice for training and coaching for $5,000.
His mother, Barbara Ann Cochran, an Alpine gold medalist in 1972, wrote back and declined the invitation, in part because she didn’t have the money. The ski team replied that it had found some funding — in the form of grants and scholarships — that would allow Ryan to join the team. But his early career also relied on the generosity of the extended Cochran ski racing family, which provided regular lodging at national ski team training settings.