Why? Because while many countries, like Sweden, select their national teams well ahead of the Olympics and finance them year-round, Canada still has its enormous pool of elite curlers slug it out at its national trials, one of the world’s most daunting competitions.
Canada could follow other countries by handpicking its national team and foregoing the trials process. (Sweden, after all, was a force in Pyeongchang, where its women’s team won gold and its men took silver after losing to the United States.) But such a move would come at the expense of the sport’s popularity — and its very ethos — in Canada, where the Olympic dream runs through local, regional and provincial competitions.
“You’d lose a whole bunch of events, and participation would decrease,” Webster said.
As a result, Curling Canada, the sport’s national governing body, has continued to spread the wealth, providing financial assistance to six men’s teams and five women’s teams during the most recent Olympic cycle, Sonnenberg said.
“We can’t create one or two superpowers in Canada,” she said. “We want five or six great teams that push each other.”
Kennedy, who knows all about the highs and lows of Olympic competition, cautioned against the suggestion that Canadian curlers needed to reshape their entire approach. Four years ago, he said, the men’s team was a shot or two away from landing on the podium. There is simply more parity now, he said, though he sounded an optimistic note for Beijing.
“Our teams are pretty well prepared,” he said, “and I’m pretty sure things will work out.”