A large part of your legacy is the work you’ve done off the court in low-income communities as a businessman. What have you learned about working in those communities, and what are some of the mistakes you’ve seen from large corporations trying to make the same inroads?
So, retail has made a mistake in thinking they couldn’t make money in the Black community. And sure enough, we proved that wrong with the Magic Johnson Theatres. We proved it wrong with the Starbucks. That’s why you see big retailers going into urban America more now than ever, because they know they can get a return on investment.
They look to also do some good within our community. I always say, you can do well and do good at the same time. When the whole George Floyd situation happened, in terms of he was murdered, you saw a lot of Fortune 500 companies — because young people were out there protesting. But it wasn’t just Blacks — it was also whites and other groups of people. That’s when everybody said: “That’s wrong. I got to do something. Let me invest in urban America.”
A lot of C.E.O.s called me and said: “Earvin, we want to do something. We quite don’t know what to do.” I said, “Well, No. 1, you could put money into small Black banks because the Paycheck Protection Program did not trickle down to Latinos, small business owners, Black small business owners, or women business owners. So if these banks had money, then they could actually make loans to these entrepreneurs or to those who want to buy a home for the first time in the Black community. Now they got more cash to provide more loans, right? So a lot of them did that. Then I said, “Hey, your board must reflect America, so you got to hire more people or bring more people on your board and also on the management and the C-suite level, you got to put more minorities on that level.”
Are you interested in ever running an N.B.A. franchise again?
It’s all about the right situation, so if the right situation comes I might think about it. It’s all about timing. It’s all about who that team is. I’m a Laker all day long, so I’m probably going to end up working with Jeanie Buss again, and I’m not laughing. That’s serious.