NBCUniversal, the longtime Olympic and Paralympic network in the United States, has committed to 1,200 hours of coverage on its television channels and streaming platforms, after it presented only 70 hours from Brazil in 2016 and five and a half from the London Games in 2012. Included will be the first prime-time coverage of the Paralympics on the main NBC channel, four hours spread over three highlight shows.
And in another nod to the elevation of adaptive sports for people with impairments, the U.S. Olympic Committee has become the U.S. Olympic & Paralympic Committee.
“We’ve arrived,” Jessica Long, a swimmer who has won 13 gold medals and will be competing in her fifth Paralympics, told The New York Times when the name change was announced in 2019.
Yet resources for the Paralympians, from news media coverage to sponsorship deals, hardly approach what is available to Olympians. The cavernous main press center in Tokyo is a desert these days, and searches online for Paralympic news tend to yield mostly news releases from organizers of the Games. And while prize money has been equalized for American athletes, some perks have not.
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With spectators barred from Tokyo, the U.S.O.P.C. arranged stateside viewing parties for two relatives or friends per athlete. There were four Olympic gatherings, each stretching over five days, but only one scheduled for the Paralympic Games. After some Paralympians and their family members noted the discrepancy, they said a second viewing party was added.
The standard for the Tokyo Paralympics to surpass would be the London Paralympics in 2012. Athletes rave to this day about the packed, knowledgeable crowds, as well as the spirit of that gathering, fueled in part by Britain’s history as the birthplace of adaptive sports and by often cheeky coverage from Channel 4, which outbid the BBC for the rights to the competition.