Mattel has released a new doll that "better reflects the world around us, and furthers our commitment to celebrate inclusion through play."

Mattel has introduced a new Barbie which represents a person who has Down syndrome.

The new doll is a part of the Barbie Fashionistas collection, an attempt to create a more diverse Barbie dolls with more representation of disabilities and body types.

Fashionistas in the past have included a doll with prosthetic legs, a body with curvy features, or a wheelchair that has multiple styles.

CNN reports that Mattel worked closely with the National Down Syndrome Society in order to ensure the doll accurately reflected those with Down Syndrome, including features, clothing and packaging.

In a press release, the CEO of NDSS said, "This is a great opportunity for our community to play with a Barbie that looks just like them for the first-time." This Barbie is a powerful reminder to never underestimate the importance of representation. This is a great step for inclusion, and we celebrate this moment."

The new Barbie features ankle orthotics and a yellow, butterfly, and blue pattern on her outfit. Her necklace also has a chevron symbol, which represents different aspects of society.

Lisa McKnight is the Mattel Executive Vice President and global head of Barbie and Dolls. She also released a statement about the new release.

She said, "Our goal is for all children to be able to see themselves in Barbie while also encouraging them to play with dolls that do not look exactly like themselves."

"Doll playing outside of the child's lived experience can build greater understanding and a sense of empathy .... "We are proud to launch a Barbie with Down syndrome in order to better reflect our world and to further our commitment to inclusion through play."

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Title: Barbie Debuts First Doll Representing Someone With Down Syndrome
Sourced From: www.toofab.com/2023/04/25/mattel-debuts-first-doll-representing-someone-with-down-syndrome/
Published Date: Tue, 25 Apr 2023 19:39:37 +0000

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