On Monday, for instance, Twitter announced it would not allow advertising that denied the scientific consensus on climate change. For good or ill, a more freewheeling Twitter could drastically alter the complexion of the site, empowering factually dubious narratives and manipulation of the sort that flourished during the 2016 election.
One immediate question is whether Musk’s purchase would empower the return of the former president, whose account was permanently suspended by Twitter two days after the Jan. 6 riot. At the time, @realdonaldtrump had more than 88 million followers, and Trump’s bombastic online persona exerted an immediate and powerful grip over his party and American political life in general.
“As someone who has been a subject of his press-release attacks, they don’t pack the same punch his tweets did,” said Alyssa Farah Griffin, a former White House director of communications under Trump.
But Trump’s return could cut two ways.
“Replatforming Trump would thrust us back into the world in which our entire political discourse is perpetually upended by his tweets,” said Jesse Lehrich, a former Hillary Clinton spokesman who helped found a nonprofit focused on tech companies and political speech.
On the other hand, voters have consistently told pollsters that they disapprove of Trump’s tweets, so his presence could also redound to the benefit of Democrats who are in desperate political need of a villain.
“Dems would be delighted to have him back, if only to change the subject from inflation and ineffectuality,” said Liam Donovan, a Republican lobbyist in Washington.
“Republicans who are paid to win elections would have considerable heartburn,” he added.
Trump told Fox News on Monday that he would not return to Twitter.