Even in those books, personal anecdotes were scarce, said Craig Fehrman, who wrote “Author in Chief,” a book about the books written by presidents. Instead, presidents in those autobiographies would justify the political decisions they had made while in office, naming the advisers who had guided them. That slowly changed over time, under pressure from publishers and editors, who would “really have to beg them to write personal material,” Fehrman said.
“Readers love personal information,” Fehrman added. “But sometimes writers, whether it’s the presidents themselves or their family members, need a nudge to tell us a little bit more of what we want to know.”
In the 1980s, there was a major shift in the publishing industry, as book stores popped up in shopping malls and celebrities wrote their own best sellers (including Trump’s “The Art of the Deal,” published in 1987). This trend coincided with the presidency of Ronald Reagan, a celebrity himself before his political career, who had written a popular book in the 1960s. The presidency became even more of a celebrity phenomenon with the advent of cable news.
With that change came a surge in books about presidents, even those still sitting in the White House. There are more than 20 memoirs written by members of Reagan’s family and officials who served in his administration.
“Publishers like to find hits and formulas that work,” Fehrman said. “And so if a president can write a good book, let’s see about a presidential sibling.”