Her Republican counterpart, Dan Conston of the Congressional Leadership Fund, said the huge expenditure is a sign of weakness and an admission that inflation, rising crime rates and an unpopular Democratic president will not only cost Democrats swing districts but also make some districts President Biden won handily fiercely competitive.
“I think they believe they’ve already lost the majority,” he said. “This is about staving off losses in some deep blue, traditionally Democratic areas.”
The spending comes even as redistricting has shriveled the number of districts considered competitive based on election results in 2020. House district maps gerrymandered by both parties have left fewer than 40 seats — potentially far fewer — that would have been closely divided between Republican and Democratic voters in 2020. But the new advertising reservations point to a map that has expanded far beyond those districts.
What to Know About Redistricting
- Redistricting, Explained: Here are some answers to your most pressing questions about the process that is reshaping American politics.
- Understand Gerrymandering: Can you gerrymander your party to power? Try to draw your own districts in this imaginary state.
- Analysis: For years, the congressional map favored Republicans over Democrats. But in 2022, the map is poised to be surprisingly fair.
- Killing Competition: The number of competitive districts is dropping, as both parties use redistricting to draw themselves into safe seats.
Wednesday’s reservations in 51 markets stand out, even in recent history. In 2020, House Majority PAC made initial advertising reservations in 29 media markets, with half the money it is spending Wednesday. In the Democratic wave year of 2018, $43 million was put down early for reservations in 33 markets.
Democrats holding swing seats will see advertising spent on their behalf. Among the beneficiaries will be Representatives Jared Golden of Maine, Abigail Spanberger and Elaine Luria of Virginia, Cindy Axne of Iowa, Sharice Davids of Kansas, Angie Craig of Minnesota and Elissa Slotkin of Michigan.