Ms. Ortagus, with her family in tow, met with Mr. Trump at Mar-a-Lago last Monday and discussed a Tennessee House seat for which she is not even an official candidate yet, according to three people familiar with the meeting; by the next evening, Mr. Trump had endorsed her unannounced run.
“Trump has this completely wrong,” Candace Owens, a prominent figure in pro-Trump media, wrote on Twitter.
Ms. Owens threw her support to Robby Starbuck, a rival candidate with ties to the Trump activist movement. Representative Marjorie Taylor Greene of Georgia quickly endorsed Mr. Starbuck, too, and Representative Matt Gaetz of Florida, typically a staunch Trump ally, promoted one of Mr. Starbuck’s videos.
Gavin Wax, an outspoken pro-Trump activist and president of the New York Young Republican Club, who criticized the Ortagus and Abbott endorsements, said the political environment now made it possible to air such grievances. “It’s a lot easier to have these divisions begin to brew when he’s out of office,” Mr. Wax said of Mr. Trump.
“He still remains the top dog by a long shot, but who knows,” Mr. Wax said. “It’s one of those things where, a million cuts — it will eventually start to do damage.”
J. David Goodman contributed reporting from Conroe, Texas.