For months, United had encouraged employees to get a shot. The company held question-and-answer sessions for employees. A medical official visited hangars in the middle of the night to answer technicians’ questions about the vaccine. The airline also encouraged employees to publicly share their reasons for getting vaccinated.
The mandate proved to be the push that many needed.
United’s communications team, led by Josh Earnest, previously a press secretary for President Barack Obama, informed the media of its plans in the hope that approval from health experts on television might help.
“That echo chamber, I think, was important in influencing the way that our employees responded to this,” he said.
But an initial spike in employees who provided proof of vaccination was followed by a lull. Some employees needed more pushing than others.
As Ms. Applegate agonized, she reached out to Lori Augustine, the vice president who oversees United’s San Francisco hub. Ms. Augustine assured Ms. Applegate that she was a valued employee the company wanted to keep, and offered to accompany her to get her shot. As they walked to the clinic early last month, Ms. Applegate said, she felt empowered but anxious.
Since she got her shot, her conversations with people firmly opposed to vaccinations have diminished. “The ones talking about pros and cons more seriously, without just saying everything is a con, those I was able to continue having a conversation with,” she said.
The airline, too, prepared for blowback in places like its Houston hub and Florida, where it operates many flights.