Jon Seaton, a Republican strategist from Virginia, said the schools issue was breaking through to suburban parents. “In my little focus group on the sidelines of soccer games on weekends — I’m fairly certain they didn’t vote for Trump in 2020 — at least some are extremely frustrated by what’s going on in the public schools,’’ said Mr. Seaton, who consults for candidates around the country. “It’s certainly possible that education, for the first time in a very long time, becomes something that Republican candidates run on.’’
Pressing the issue, Mr. Youngkin has spent more than $1 million on a TV ad that plucks a statement of Mr. McAuliffe’s from a debate slightly out of context, in which he said, “I don’t think parents should be telling schools what they should teach.”
A Fox News poll of likely Virginia voters conducted last week showed a split decision on education. By a 23-point margin, parents among likely voters said they should have a say in what schools teach. However, when asked which candidate they backed, parents preferred Mr. McAuliffe 53 to 43 percent.
For Mr. McAuliffe’s part, abortion is the issue he has leaned into in the race’s final stretch, spending heavily on a TV ad showing hidden-camera video of Mr. Youngkin acknowledging that he must publicly downplay his opposition to abortion to win independent voters, but promising to go “on offense” if elected.
A second McAuliffe TV ad on abortion predicted that the Supreme Court would overturn Roe v. Wade and featured Mr. Youngkin saying he opposed adding a right to an abortion to Virginia’s constitution.
Historically, a single-minded focus on abortion has driven mostly conservative voters. Now that abortion opponents appear on the brink of achieving what they have long sought, the power of the issue may shift toward Democrats. Its ability to motivate voters is receiving a trial run in Virginia.