The Tesla lineup is also more modest and easier to supply. The Model 3 sedan and Model Y sport utility vehicle accounted for almost all of the company’s sales in 2021. Tesla also offers fewer options than many of the traditional carmakers, which simplifies manufacturing.
“It’s a more streamlined approach,” said Phil Amsrud, a senior principal analyst who specializes in automotive semiconductors at IHS Markit, a research firm. “They are not trying to manage all these different configurations.”
Tesla software, which can be updated remotely, is considered the most sophisticated in the auto business. Even so, the company’s cars likely use fewer chips, analysts said, because the company controls functions like battery cooling and autonomous driving from a smaller number of centralized, onboard computers.
“Tesla has fewer boxes,” Mr. Amsrud said. “The fewer the components you need right now, the better.”
Of course, Tesla could still run into problems as it tries to replicate the growth it achieved in 2021 — it is aiming to increase sales about 50 percent a year for the next several years. The company acknowledged in its third-quarter report that its creative maneuvering around supply chain chaos might not work so well as it increased production and needed more chips and other parts.
The electric vehicle market is also becoming much more competitive as the traditional carmakers belatedly respond with models that people want to buy rather than the small electric vehicles typically made to appease regulators. Ford said this past week that it would nearly double production of the Lightning, an electric version of its popular F-150 pickup truck, because of strong demand. Tesla’s pickup truck won’t go on sale for at least another year.
The outlook for the traditional carmakers is likely to improve this year as shortages of semiconductors and other components ease, and as manufacturers get better at coping.