But will Athletes Unlimited quell this need?
For Hawkins, it’s a matter of weighing the options: money, location and the needs of her first-grade son. McGee-Stafford is all in for as long as A.U. will have her. She finds the base salary of $8,000 “just for showing up” to be attractive, she said, and she can simultaneously pursue her law degree. Plus, players who finish in the top 10 on the leaderboard can expect bonuses upward of $10,000, making the full take-home pay for five weeks of basketball potentially more than $20,000, according to Patricof. The minimum salary for the four-month W.N.B.A. season is about $60,000, with a max of around $230,000.
David Berri, a professor at Southern Utah University who has studied sports economics and gender issues, sees long-term potential for A.U., so long as the league maintains low operating costs.
“Athletes Unlimited is definitely doing much to save money,” Berri said, citing its focus on TV and social media instead of in-person audience. And by centering individual players over teams, Berri said, A.U. could build an audience faster than what the traditional league model allows.