When Udoka finally landed with the Trail Blazers in 2006, it was the break he needed and the start of a productive career that included two seasons and part of a third with the San Antonio Spurs. He also pounced on an opportunity when Nico Harrison, a marketing executive at Nike, set aside a few dollars for Udoka to launch an A.A.U. team, Memory said. It was something Udoka had talked about doing with his friends for years, and now they could make it happen. (Harrison is now the general manager of the Dallas Mavericks.)
At the time, A.A.U. basketball was known as a breeding ground for well-funded street-ball games. Udoka, though, was going to do things his way, which meant the hard way.
“We were never just going to roll the balls out there,” Udoka said. “We were going to teach them how to play. Structure, discipline, defense — those were all things I stressed. And that’s how I was as a player.”
Memory and Williams handled the X’s and O’s — Udoka, as strange as it sounds now, was not certified as a coach — but it was Udoka’s program, Williams said. As soon as Udoka’s N.B.A. season ended, he would rush to the airport to meet up with I-5 Elite.
“You’d literally be watching him play on TV for the Spurs, and then he’d be in the gym with you the next morning,” Jackson said.