But, Mehri acknowledged, the rule’s efficacy depends on implementation and enforcement, and those have been hard to consistently ensure.
The league has broadened the number of jobs that are covered by the Rooney Rule, adding senior positions like general manager and team president, and adding women to the interview requirement, with the most recent changes in 2021. A year earlier, the owners approved a proposal to change the league’s anti-tampering policy by prohibiting teams from blocking assistant coaches from interviewing for head coach or coordinator positions with other teams.
But the league’s owners declined to decide on a more contentious proposal that would have rewarded teams that hire women or people of color for head coach or general manager jobs with draft picks. Rooney Rule violations can prompt penalties that include fines assessed to team executives who lead hiring searches, but they are rarely imposed.
Unlike at publicly traded companies, where executives can be pressured by shareholders, employees and even the government, the N.F.L. is a collection of 32 independent franchises and rules must be adopted by their owners, who can be loathe to pass rules that limit their decision-making. Critics contend that unless the Rooney Rule is given more teeth, many teams will continue to do little more than what is required, which is why the number of head coaches remains stubbornly low.
“There is an accountability mechanism” at public corporations, said Nzinga Shaw, who worked in the human resources department at the N.F.L. and was a member of the league’s diversity council, and who now is the chief inclusion and diversity officer at ZRG, an executive talent agency. “Even though the N.F.L. is huge, because of the private nature of how it is governed, it is extremely hard to force the organization to do the right thing.”