Within China, it remains unclear how many people are aware of the controversy. On Baidu, a Chinese search engine, queries for “Peng Shuai” spiked to nearly two million on Nov. 3, the day after she posted her accusation, but have since fallen to the tens of thousands. Ms. Peng’s frozen Weibo account, which does not appear in search results for her name, has gained 59,000 followers since her post — a blip in a country where top celebrities have tens of millions of followers.
Mr. Xiao, the research scientist at the University of California, Berkeley, is the founder of China Digital Times, a website that monitors Chinese internet controls. His group has tracked hundreds of keywords, some with only the faintest connection to Ms. Peng, that had been blocked from posts and searches. Only the most sensitive topics — like Xi Jinping, China’s leader; and the Tiananmen Square crackdown in 1989 — have such long lists of blocked terms, he said.
In the weeks since, censors have begun to fine-tune their approach. Some broad keywords, like “tennis,” have been restored in searches. Still, Mr. Xiao said, the wide gulf between what can be said outside China and what can be said inside the country could continue to plague attempts to control the topic.
“They know they cannot feel secure. The Great Firewall leaks,” he said, using a term that refers to China’s blocks and filters that keep out foreign social media. “Millions of people jump the wall to read about it.”
Amy Chang Chien contributed reporting.