Max Eisenbud, Raducanu’s agent, was also Maria Sharapova’s agent when she became a global star in 2004 by winning Wimbledon at age 17.
“The difference between Maria winning Wimbledon and Emma winning the U.S. Open really comes down to social media,” Eisenbud said. “There was no social media in ’04. The social media just made things move so fast this time. It’s just in warp speed.”
The response to Raducanu’s victory, be it from the Queen of England or Chinese officials, was global, immediate and quantifiable. Raducanu had about 10,000 Instagram followers in June. She had more than two million after winning the U.S. Open.
“Yeah, I know, it’s crazy,” Raducanu said, sounding sheepish. “It doesn’t feel real numbers, but I’m happy and really grateful that anyone wants to actually, like, follow me. I don’t think I’m that interesting, but it’s pretty cool.”
Sponsors certainly find her intriguing. Shortly after her victory in New York, she became a global ambassador for Tiffany & Company, the luxury jewelry brand, but Eisenbud said the deal was agreed to before the Open, after her surprise run to the fourth round of Wimbledon in July.
Her stock has now soared rather higher. “The iron’s hot,” Eisenbud said. “We’re striking.”