“Back in 2008, 2009, 2010, if I saw somebody walking the streets who was not Black or brown I said, ‘Hmm, they must be lost,’” said Jennifer Tyler, a longtime educator who sat next to her daughter Madison, 20, at a swank new downtown cafe, Hilltop Coffee + Kitchen.
“But it’s not like that anymore. It’s a lot more diverse, which is great, but also, well, it’s pretty interesting to see. My neighbor downstairs, he was doing an Airbnb, and all of a sudden new people are using it, and we’re seeing a white couple with their baby and a stroller walking down the street, taking a walk, and I’m like, people don’t do that on Crenshaw Boulevard!”
She voiced a complaint I heard often about the way SoFi changed her city: the rise of molasses-slow, bumper-to-bumper traffic that spills into residential neighborhoods. On the other hand, she also noted a recent boost in amenities — new shopping options, multiple Starbucks — along with street beautification.
“I’m kind of torn,” she said, “because, yeah, it’s great that we have all this stuff now in our neighborhood, but it makes me mad that we couldn’t have it anyway without the specter of gentrification.”