ESPN’s existing college football deal, a 12-year agreement for more than $5.6 billion that ends following the 2025 season, covers three playoff games per season. Executives have figured that a refashioned playoff with 12 teams and 11 games a season would fetch more than $1 billion a year in television rights. Navigate, a sports business consultancy, has gone as far to predict that such an expanded format would give the playoff more than $2 billion in annual income, including ticketing and sponsorships.
There is an element of on-field competition in the minds of the sport’s leaders, too.
Just 11 universities have appeared in the playoff since it replaced the Bowl Championship Series in the 2014 season, and most conferences have always or regularly been shut out of college football’s biggest games. No team from the so-called Group of 5 leagues — the American, Conference USA, the Mid-American Conference, the Mountain West Conference and the Sun Belt Conference — has appeared in the playoff.
“Having only four teams in the C.F.P. is a broken system,” George Kliavkoff, the first-year Pac-12 commissioner, said in an interview this month at Ohio Stadium, hours before Oregon upset Ohio State, which played in last season’s national title game after it won the Big Ten championship.
“Just the way it’s set up, it’s designed — and I don’t think it was on purpose or malignant — but it was designed for the rich to get richer,” added Kliavkoff, whose reservations about the expansion proposal that became public in June helped slow its approval. “If you got invited to the C.F.P. in one of the first few years, it makes it easier to recruit, which makes it easier to get back to the C.F.P., which makes it easier to recruit, and it’s a self-fulfilling prophecy.”
(Oregon, now ranked No. 3 in the Associated Press Top 25 poll, reached the debut playoff championship game, but a Pac-12 team has not been in even a semifinal since the 2016 season.)