“The numbers say people love it,” Brown said. “It’s drawing a tremendous amount of people in the sport, and I don’t think they’re presenting it as a pure documentary. They’re bringing Formula 1 to you in an entertaining way.
“A little bit of creative license, I don’t have an issue with it.”
The show has been turning new viewers into fans of the sport, with record crowds attending races in the United States and Australia in the past six months.
“We’re happy to report, and I think our Netflix friends would be happy to report, that it was the No. 1 show in 33 countries around the world already,” said Greg Maffei, the chief executive of the Liberty Media Corporation, which owns Formula 1.
“The Season 4 audience is already larger than the Season 3 audience. So it’s a huge success.”
Brown found firsthand just how the show has helped increase the popularity of Formula 1 when he stayed in the same hotel as the Los Angeles Lakers last year.
“Some fans were asking for autographs, and two players turned around and say, ‘Sorry, we’re not signing’. The fans went, ‘No, no, not you.'” They were asking Brown. “‘We’re Formula 1 fans.’” he recalled them saying.
“You saw the players look at them and go, ‘Who is this guy?’ I can’t go through an airport now without being recognized, and it’s all because of Netflix.”