The site has about 600 employees — roughly 400 in its newsroom, making it the second-largest employer of sports journalists in the country, behind the Disney-owned ESPN. Like a number of digital media companies that have found success in recent years, The Athletic relies on subscribers, rather than advertisers, as its main source of revenue.
Recently, as its rapid subscription growth began to slow, The Athletic explored various options, including selling a minority or majority stake in the company, with private equity firms and corporations as potential buyers.
The Times’s acquisition of The Athletic is expected to close in the first quarter of 2022. For The Times, the addition will bring an infusion of paying readers. Ms. Levien has consistently emphasized the importance of adding digital subscribers since taking charge of the business in 2020. At the end of the third quarter of 2021, the Times Company had reached 8.4 million total subscriptions.
The Times’s growth in recent years has included other big-ticket acquisitions. In 2016, the Times Company bought The Wirecutter and its sibling site, The Sweethome, for more than $30 million. In 2020, The Times bought Serial Productions, the company behind the “Serial” podcast, for more than $25 million. The same year, it acquired Audm, an app that offers listeners articles read aloud.
When Mr. Mather and Mr. Hansmann started The Athletic, they said much of the nation’s sports coverage was “empty calories” produced by slowly dying newspapers, adding that a media company focused on journalism for sports fans would be better for readers.
Early on, Mr. Mather boasted in an interview with The Times that The Athletic’s goal was to let local newspapers “continuously bleed until we are the last ones standing.”
Katie Robertson contributed reporting.