Everything started with a letter. In the summer of 1990, Daniel Jeandupeux, a young Swiss coach, was bored. More precisely, he was bored by that year’s men’s World Cup. The romance of Toto Schillaci, the joy of Roger Milla, the swelling aria of Nessun Dorma: None of it could quite dislodge his sensation that it had been, by and large, a deeply “ugly” tournament.
That thought inspired Jeandupeux to explore why that might have been. As he described it to the estimable Dutch news outlet De Correspondent, he used an early example of soccer analytics software, a platform called Top Score, to examine what form the game took, particularly in matchups in which one team took an early lead.
The answer, as he found it, was that the game essentially stopped. In some cases, the winning team’s goalkeeper had “10 times as many touches” as all of the other players combined. The best way to win in soccer, Jeandupeux had discovered, was to ensure that as little soccer as possible was played.
He sent his findings in a letter to an old friend, Walter Gagg, a functionary in FIFA’s technical department, the part of soccer’s world governing body that looks after the actual soccer. His warning was stark. “Such possession is bound to kill the game,” he wrote, unless there was rectifying action. Jeandupeux had an idea of what that might be.