Option No. 2 has its charms.
“The Turin idea was that the city would really embrace the event, and we would have done even more if there had not been Covid,” said Andrea Gaudenzi, the chairman of the ATP Tour. “Overall, I think we have to improve a few things, especially in the fan experience outside the arena when you come without the corporate ticket. But overall, I’m personally pleased with the on-court experience.”
The potential downside is that you create waves in a small pond instead of ripples in vaster uncharted waters that might help grow the game long term. With the Big Three nearing the end of their careers, men’s tennis is surely in for a lull.
But after all the empty stadiums of the pandemic, buzz is an even larger virtue, and Italy is abuzz over tennis and rightly so. When Turin and the Italian Tennis Federation began lobbying for the ATP Finals in 2018, Sinner and Matteo Berrettini had not yet broken through (and Gaudenzi, a former Italian star, had not yet become chairman of the ATP).
As it turned out, Berrettini, 25, a Wimbledon finalist this year, qualified directly for Turin and when he had to withdraw after one match with an abdominal injury, Sinner was ready to step in as the alternate. The atmosphere when he played was the best of the week.
“We never could have imagined that two Italian players would take part in the first ATP Finals in Turin,” said Angelo Binaghi, president of the Italian Tennis Federation.
That is quite a bonus, and in light of Sinner’s and Berrettini’s youth and talent, it may not be a one-time bonus.