Ubiquitous Betting
In 2015, the N.F.L. commissioner, Roger Goodell, stated that the league was “open about our position that we oppose legalized sports gambling” and that he did not “anticipate us changing that going forward at all.”
Last week, the league announced agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to join Caesar’s Entertainment, DraftKings and FanDuel as approved sports book operators for the 2021 season. Just about the only unapproved sports book left is the one Uncle Junior ran out of the back of his candy store in 1962.
The new agreement means more choices for wagerers and even more visible gambling advertisements and pregame programming for everyone else. TV analysts may not openly comment on the point spread just yet, but that is likely to happen sometime before Al Michaels retires.
If the league’s new permissive attitude toward gambling appears to be at philosophical odds with its puritanical taunting policy, keep in mind that one activity increases direct revenues while the other does not.
Now Streaming
Eleven Thursday night N.F.L. games will be available on Amazon Prime Video in 2021. The games will still be simulcast on Fox and NFL Network, but the league will begin cord-cutting in earnest in 2022, when some games will be available exclusively on the streaming service.
The gradual shift from traditional television should give the cable-bound audience time to prepare. Bartenders won’t be forced to dangle smartphones from 80-inch televisions so their patrons can watch the game just yet, and fathers-in-law won’t call in a panic at 8:30 on Thursday night asking what “channel” Amazon is on.
For the tech-savvy segment of the population, the switch will be as easy as logging on to Amazon Prime Video … oh, forgot the password … now it’s texting me a verification code … oops, accidentally clicked “pallet of paper towels” instead of “Cincinnati Bengals at Jacksonville Jaguars.”