“It’s very difficult to plan an event at this scale, and they offered a great solution in a market where we already had a tournament,” Lawler said, referring to the lower-level tournament held there in March. (The No. 1 seed was 46th-ranked Nadia Podoroska of Argentina.)
The WTA was impressed by the team that ran that tournament, but also there was no Plan E, Lawler said. “This wasn’t a situation of ‘Let’s choose between places,’” she said. “It was, ‘We don’t want a second year in a row without a WTA Finals, so let’s put all our resources together and make this work.’”
Lawler said that Steve Simon, the WTA chief executive, was running weekly board meetings and that the tour held constant discussions with the players and the sponsors. “Everyone’s attitude was that this was not what we planned for, but they would support it because it was better than no tournament.”
While Lawler is certain that there will be challenges — she points to a sudden Covid-related lockdown that started during a recent tournament in Moscow — she is confident that they will be surmountable. Many of the players are certainly eager for the tournament, even if there are obstacles. (The exception is Ashleigh Barty, the tour’s top-ranked player and the defending champion. She is skipping the tournament to avoid another stint in quarantine after returning to her native Australia.)
Karolina Pliskova said reaching the WTA Finals was always a personal goal when the season started. This is her fifth straight year at the tournament, making her the only player besides Muguruza with experience in the event. The newcomers competing in singles are Paula Badosa, Anett Kontaveit, Barbora Krejcikova, Aryna Sabalenka, Maria Sakkari and Iga Swiatek.
Pliskova, who is the only person to play in Singapore, Shenzhen and now Guadalajara over three consecutive WTA Finals, said the shift in locales erased some of her advantage.