Porsche’s Taycan, an electric sedan that starts at about $83,000, outsold the company’s signature 911 last year. Mercedes-Benz sold nearly 100,000 electric cars and vans in 2021, a 90 percent increase from the previous year.
Ford will soon start selling the Lightning, an electric version of the F-150 pickup truck, which has topped U.S. sales charts for decades. It initially planned to make 75,000 a year. But demand has been so strong that the company is racing to double production of the Lightning, which starts at $40,000 and runs up to more than $90,000. Ford stopped taking reservations after amassing 200,000.
“We’re going to be able to sell every one we can build,” said Hau Thai-Tang, Ford’s chief product platform and operations officer.
A growing selection of electric pickups and sport utility vehicles is attracting buyers uninterested in Tesla’s minimalist cars, which are most popular in coastal cities and suburbs.
Take Eddie Berry, the owner of an auto-parts delivery business in Groveport, Ohio, near Columbus. He has long relied on pickup trucks for work and camping trips. He had little interest in electric vehicles until the Lightning. His roughly $75,000 truck will be delivered this spring.
“There’s so much about this truck that’s going to help me,” Mr. Berry said. The locking front trunk, where an engine normally sits, will give him a secure space to carry parts. He won’t spend $80 for fuel every few days.