Mikel Arriola, the Liga MX president, is not worried that Mexican soccer fans will dislike seeing their players spend nearly the entire summer playing north of the border, able to watch only on television without significant travel. This tournament is additive, he said, and does not take away from Liga MX.
“This will be a mixed model because we will continue with our traditional way in our local league,” Arriola said. “However, we both are innovating in this kind of summer extravaganza.”
The organizers hope the tournament, beyond selling millions of tickets, will create a bonanza of television dollars, especially outside of North America. The rights to show M.L.S. and Liga MX games outside of their home countries are currently not particularly valuable. While M.L.S. is shown in, say, England, television and streaming companies there pay far more to show the Premier League or the Champions League than they do for M.L.S. But an easy-to-understand tournament during a lull in the calendar could prove popular.
M.L.S. will control television rights to the tournament in the United States and Canada, Liga MX will control the rights for Mexico, and the two will partner to sell them in the rest of the world. M.L.S. is also speaking with media companies about both local and national rights to show its league games, which are currently held by ESPN, Fox and a number of local media companies but expire next year.
Media rights to the Leagues Cup could be sold in conjunction with those rights to the same company or companies, or could be sold separately.
The success of the tournament will also be judged on whether it improves North American clubs and players. Arriola said the tournament will provide vital competition to teams in the middle and the bottom of Liga MX, who do not qualify for the CONCACAF Champions League.
“Sometimes big teams grow alone,” he said. But if the Leagues Cup generates the proper incentives, there will be more of what Arriola called “horizontal growth” across the entire league.