Moving to Brooklyn was a new start on many levels. They had a shiny new arena, new branding and a spotlight-grabbing minority owner in Jay-Z, who was often on the sidelines with his megastar wife, Beyoncé.
Old and new Nets fans are blending and forging a new collective identity. The cheers at Barclays Center are often most prominent from 96 or so fans who sit in Section 114. The die-hards there, called the Brooklyn Brigades, are sponsored by the team and are known for their creative chants. That’s a far cry from the early days in Brooklyn, when rival fans often outnumbered those of the Nets and Barclays had middling attendance overall.
Richard Bearak has been a Nets fan since the 1970s and was at the championship in 1976. He’s the director of land use for Eric Adams, who is the Brooklyn borough president and the Democratic nominee for mayor of New York City. When Barclays first opened to the public, Bearak said, the arena was a “tourist attraction” that drew fans of winning, opposing teams.
“A third of the crowd could have been supporting Golden State,” Bearak, 63, said. “At Madison Square Garden, it’s really hard to be a fan of another team and expect to be there in droves.”
When the Nets first arrived from the Meadlowands in 2012, they did so as an interloper in some eyes. First, there were the fans in New Jersey who resented losing their team. And in Brooklyn, there were those who believed Barclays, which was part of a $6 billion commercial and residential redevelopment, would do more harm to the area than good — particularly with concerns about gentrification and congestion.